“If you don’t know where you’re going, any road will take you there,” is paraphrased from a conversation between Alice and the Cheshire Cat in Lewis Carroll’s Alice in Wonderland (I thought it was Yogi Berra). Regardless of the difficultly of defining and achieving benefits and estimating project costs, an organization should start a project with clear objectives and realistic expectations of costs and benefit delivery. Many projects are classified as failures not because they didn’t achieve the planned technical outcomes, but because of unrealistic or misaligned expectations. Conversely, projects fail during execution because the true objectives were never understood or communicated effectively.
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