Is Big Data failing us?

The election results suggest that relying on traditional data sources risks missing what people are actually thinking and want. Context can be as important as precision!
Setanta Marketing’s Web Analysis methodology and tools help you tap into the online dialog that will reveal what your customers really desire. If you are launching a new product or investing in Digital Marketing, Setanta can find your audience and help you speak their language.

http://www.nytimes.com/2016/11/10/technology/the-data-said-clinton-would-win-why-you-shouldnt-have-believed-it.html

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