Author Archive for: simon@setanta-inc.com

ABOUT simon@setanta-inc.com

Entries by simon@setanta-inc.com

5
OCT

Cybersecurity – The Human Factor

Major security breaches have grown 46% in 4 years and seem to hit the headlines weekly. Customer data losses and business disruption caused by ransomware have seen millions of people’s credit compromised and hospitals cancelling surgeries, demonstrating the potentially existential threat levels for companies. Furthermore, the latest technology and business trends are contributing to the […]

28
NOV

Is Big Data failing us?

The election results suggest that relying on traditional data sources risks missing what people are actually thinking and want. Context can be as important as precision! Setanta Marketing’s Web Analysis methodology and tools help you tap into the online dialog that will reveal what your customers really desire. If you are launching a new product […]

24
JUN

If you don’t know where you’re going, any road will take you there

“If you don’t know where you’re going, any road will take you there,” is paraphrased from a conversation between Alice and the Cheshire Cat in Lewis Carroll’s Alice in Wonderland (I thought it was Yogi Berra). Regardless of the difficultly of defining and achieving benefits and estimating project costs, an organization should start a project […]